Halliburton aimed to demonstrate its dominance in digital transformation for Exploration & Production operations by hosting a distinctive product announcement event. They wanted to provide a convenient, cost-effective, and engaging way to showcase their operations to both existing and potential customers.
Ultimately the objective was to stand out and provide a dynamic event and interactive content that would generate excitement and interest. The aim was to break away from the monotony of "Death by PowerPoint" presentations.
Sector 5 Digital, a Glimpse Group subsidiary, crafted a highly engaging and interactive experience to reveal Halliburton Landmark's latest DWO offering and delivered it via a smooth online streaming event.
The virtual platform enabled Halliburton Landmark's global customer base to get information about the product offerings and view demonstrations with ease, resulting in increased lead generation.
With over 1,700 registrations and attendees, the impact of the event was further emphasized by the high ratings it received in post-event surveys, with participants rating the event 4.6 out of 5 for innovation.
The success of this event led Halliburton Landmark to collaborate with Sector 5 Digital in creating a program of virtual experiences the following year.