Creating Augmented Reality Experiences to Showcase Oral Health Benefits

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Glimpse Subsidiary



Augmented Reality


Leading oral healthcare company Colgate, wanted to make a lasting impression at the Consumer Electronics Show (CES) and create a memorable and engaging experience for attendees.

To achieve this, Colgate sought to showcase its products and educate attendees about the benefits of its flagship toothpaste, Colgate Total, in a unique and interactive way.


To address this challenge, Colgate collaborated with Glimpse Group subsidiary SpearXR, a specialist in creating impactful augmented reality (AR) experiences.

SpearXR developed an AR experience for Colgate that superimposed a digital set of teeth over a sculpture at the Colgate booth at CES. The AR experience allowed users to learn more about how Colgate Total helps improve oral health and prevent cavities in an engaging and interactive way.


The AR experience developed by SpearXR was a resounding success for Colgate at CES. It provided a unique and interactive way for attendees to learn about the benefits of Colgate Total.

Additionally, the game element of the AR experience increased foot traffic to the Colgate booth and helped the company to stand out from the competition. Colgate received positive feedback from attendees about the AR experience, solidifying its position as a leader in the oral healthcare industry.

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