Creating Movie Magic with Collaborative Augmented Reality Experiences

Warner Media

Sector

Marketing

Glimpse Subsidiary

Brightline Interactive

Technology

Augmented Reality

Challenge

To promote its films, including Wonder Woman 84, Suicide Squad, and Space Jam 2, Warner Media sought a unique and engaging approach.

So they looked for the best way to showcase the films and their characters in a memorable and immersive way. The challenge was to give movie goers a unique experience that would also be easily accessible and applicable to a wide age range.

Solution

To address this challenge Brightline Interactive, a Glimpse Group subsidiary, created an ecosystem of shared, multi-device virtual experience for users.

Several Warner Media films were promoted through this virtual layer of games and experinces. Users could don Wonder Woman's gauntlets through augmented reality (AR), engage in an AR tabletop game featuring Looney Toons characters, and morph their face into recognizable Suicide Squad characters. 

Outcome

The multi-device experiences developed by Brightline were a success in promoting Warner Media's films. It provided a unique and immersive way for users to interact with characters from the films in a virtual environment.

Warner Media received positive feedback from users about the shared multi-device experience, helping to increase awareness and excitement for the films.

Case Study Video