When Apple introduces a new product, it goes all out, and the launch of the Vision Pro was no exception. After almost 7 years of rumors and anticipation, Apple has finally unveiled a headset that initially targets a specific group of enthusiasts and innovators.

Unveiling the Future: Apple Vision Pro's Influence on Enterprise

In the tech industry, “digital twin” has replaced “metaverse” as the new buzzword, which in my opinion is a good thing. The big difference between the term “Metaverse” and “digital twin” is that digital twins are always built for a specific purpose. You won’t deal with any vague statements like, “digital twins will change everything.” The key to understanding digital twins is defining how they will be used, but first let’s get a general definition of what a digital twin is.

Digital Twins are the Most Realistic Tech Boom of the Decade

New TRYO App Will Revolutionize How People Shop Online

We've put together a list of some of the major VR headsets on the market today, listing their pros, cons, and which industries/companies they're best suited for.

The Best VR Headsets for Enterprise in 2022

By staking its claim with early-adopting professionals, the Quest Pro signals Meta's shifting priorities toward enterprise use cases (at least for this generation of VR headsets.)

The Quest Pro is Meta's Big Bet on a Business Metaverse

As we continue transitioning into virtual worlds with virtual belongings, the question of how ownership works in the metaverse requires attention from metaverse users and lawmakers alike.

Will You Actually Own Anything in the Metaverse?

Retail brands, architects, and combat pilots are all using AR to improve their day-to-day practices and enhance their workflows. Immersive technologies are crossing a new threshold of popularity, and AR in particular is leading the charge toward mass adoption. Here's five industries that are using AR in innovative, unique ways in 2022.

How AR is Transforming Five Key Industries

Each world in the metaverse is created by a different company, developer, or user. If each company is developing their own virtual world separately from one another, how will they be interoperable and allow us to move seamlessly from one to another?

The Metaverse Needs Communal Gardens, Not Walled Gardens

The Top 5 Things Parents Need to Know About VR. Does VR affect your child's vision? Are educational games more or less effective in VR? When can kids start using VR safely? This week, we're answering burning questions from parents about how and when their children can use Virtual Reality devices. 

The Top 5 Things Parents Need to Know About VR

VR and AR’s iPhone moment hinges first and foremost on product affordability and easing the adoption process for consumers. 

When Will VR and AR Have Their "iPhone Moment"?

The Future of VR is coming, here is a list of benefits VR offers to five industries, and how the major players in those industries are using VR to get an edge over the competition.

The Future of VR in Five Major Industries

VR Avatars are stuck with rigid faces that don't fully represent the emotions of their users. How will the VR industry solve this "Botox Problem"

Solving the "Botox Problem" for VR Avatars

Smart mirrors have all sorts of use cases, from exercise to virtual try-on. Learn how Augmented Reality is changing our reflections.

The Smart Mirror: A New Way to Try-On

Self-Sovereign Identity (SSI) is a form of digital identity that's not tied to any platform, service, or company. It's owned by you and you alone. So when companies need your identification, you have far greater control over how much personal information you give them.

SSI: The Most Important Acronym You've Never Heard Of

We at The Glimpse Group are sifting through the noise to create a grounded, realistic understanding of the metaverse. Here are five metaverse myths explained.

Five Metaverse Myths Explained

There are more VR Jobs than ever. Read our insider perspective on how to become a software developer as more companies seek to incorporate VR & AR technology into their business operations.

How to Land the Perfect VR Job in 2022

Anyone who has spent any time in the home construction industry knows that, while the job can be sweet, it can also be brutal. The housing market has always been volatile, but perhaps never more so than now...

How AR and VR Are Changing the Home Construction Industry

Following last year’s massive spike in online shopping, retailers are considering how to adjust their strategies for Black Friday 2021. Our preference for ecommerce is not a new trend: online shopping has been overtaking in-person shopping for years, forcing retailers to respond to this shift in retail habits....

How AR is Solving Black Friday's Biggest Hurdle

VR Jobs: an Insider's Perspective

It’s interesting how often technology takes hold of society through entertainment. This has been the route for both augmented reality (AR) and virtual reality (VR). The technology has largely become popular through its association with immersive video games, or the growing world of virtual artwork and interactive filmmaking...

Ways That AR and VR are Helping Society

Today, nonprofits, AKA non-governmental organizations (NGOs), face a challenge — to differentiate themselves from other organizations, and from the rest of the content online, fighting for people’s attention. People tend to respond better to issues they can identify with and that they feel closer to.... 

How Immersive VR Can Help Nonprofit Organizations

With everything that happened in 2020, it’s no wonder that we find ourselves increasingly
stepping into augmented or fully virtual realities (AR and VR). These tools, made popular
through headsets like Oculus or Google Glass, are on the rise across industries...

How Financial Institutions are Utilizing AR and VR

The hospitality industry has been using AR and VR technologies more and more, as they become more easily accessible. And with guest engagement in this industry, AR and VR tech are a godsend, since they benefit both the healthcare professionals and their patients...

5 Ways to Improve Guest Engagement Using AR/VR

When the COVID-19 pandemic stuck, many of us transitioned rapidly to remote work. Now, since most of us are stuck in our makeshift home offices, the potential of virtual reality experiences in business is more alluring than ever before...

How VR Enhances Business Analytics

Augmented Reality and Virtual Reality are fast becoming useful tools in many industries. You’ll see them used in real estate, marketing, entertainment, and more. However, you may not expect to see them in the restaurant business...

How AR and VR Are Shaking Up The Restaurant Business 

Nowadays, virtual reality has seeped into engineering. With the usage of 3D modeling tools and visualization techniques to design and create something, VR allows engineers in many industries to view their projects virtually to get a better understanding of how things work without having to physically go into something (i.e. machinery)...

A Brief Overview of How Virtual Reality is Transforming Engineering

There’s no denying the impact that Virtual Reality (VR) technology has had on the way we live our lives. According to published reports, by 2030, 23 million jobs will be heavily reliant on VR technology, with brands such as Sony and Samsung driving change...

6 Inventive Examples of VR in Education

Virtual reality, along with augmented reality, have already taken the technology industry by storm. However, although there’s a new technological frontier in place, a lot of attention surrounding it, and plenty of new and exciting things coming out of the niche, you may be wondering where to start and get your foot in the door, especially if you’re looking to score a career in this up-and-coming industry... 

Quick Guide on Getting Into The Virtual Reality Industry

In today’s uncertain and chaotic world, project onboarding has taken a completely different shape. And why wouldn’t it? Many new technologies were changing the corporate landscape, even before the pandemic catalyzed the need for remote work...

5 Ways VR Can Change Onboarding New Projects

Customer Experience is everything. It is how the customer will interact with your company and is inevitably the impression that your company will have on the customer. Jordan Gutt is the Customer Experience Manager here at the Glimpse Group, and today is his time in the Glimpse Spotlight!

Glimpse Spotlight - Jordan Gutt

As the need for remote education continues, new tools and platforms must be employed to help students like those who require hand-over-hand guidance or similar training because of their disabilities or challenges. Others may struggle to maintain focus on or engage with a screen. While VR may be too overwhelming or too expensive for some students in special education to use, integrating AR into their curricula might be just the ticket.

How Augmented Reality Can Be Utilized in Special Education

In a study by Glimpse Group subsidiary QReal and Oxford University, it was found that viewing food in AR can actually increase craveability for the food, and increase the likelihood that the customer will ultimately purchase more of that product. The same conclusions can be applied to other industries. AR is a great way to let customers try out your product, and it lets them have an experience that they couldn’t otherwise have. For businesses, this looks like a higher quantity and quality of interactions with their brand. For customers, it represents a chance to try out the products prior to purchase.

The Surprising Confluence of Augmented Reality and Sustainable Packaging

Virtual Reality is ever-evolving, and in order to figure out the logistics between development and release to the public, there is a lot of testing involved. Enter Jonathan Collins, a Digital Marketing and Strategy Professional at Foretell Reality, a Glimpse Group subsidiary. He ensures that everything stays on track, and reaches out to people to try and get people to test out their products and get feedback.

Glimpse Spotlight – Jonathan Collins

The technology, which transports users to virtual environments through the use of special head-mounted displays, has strong potential for use in marketing. Some brands have already applied the tech to create unique experiences and product showcases that wouldn’t have been possible with any other approach.

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